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ABSTRACT INFORMATION
Presenter Information:
Presenter 1: Name: Steve Richardson

Affiliation: CDC/NCBDDD/EHDI

Health Education Specialist with the EHDI program at the Centers for Disease Control and Prevention, he represents EHDI in CDC's agency-wide Web Evolution effort to redesign its public websites based on usability testing. He has served as a health educator/communicator and staff training coordinator at the South Carolina Department of Health and Environmental Control and the University of Virginia Medical Center.
Author Information:
Author 1: Name: Steve Richardson
Affiliation: CDC/NCBDDD/EHDI
Abstract Information:
Title: Web Site Assessment and Design for Programs on Limited Budgets
Primary Track: 8-Information Dissemination and Marketing
Keyword(s): web, Internet, communication, education, parents, heatlh care professionals

Abstract:

Programs that use Web-based information to support families dealing with hearing loss have a wealth of research available to help design effective online offerings, but too often these materials are overlooked. Early Hearing Detection and Intervention (EHDI) and other hearing-related programs that want to assess their current web sites or build a new one can use findings from the scientific literature and the work of other organizations to make the most of limited development budgets. The goal of Web design is to convey content that audiences perceive as clearly relevant to their needs and do so in a way that allows them to navigate the site successfully. This presentation will include practical recommendations based on research in human factors and health communications. Each will be illustrated with examples from actual web sites. The primary source of recommendations is a major report published in 2006 by the U.S. Department of Health and Human Services in which web design experts and communication scientists rated 209 guidelines on both usefulness and the rigor of supporting scientific evidence. The principles outlined in this report will be applied to situations common to hearing-related programs in both governmental and non-governmental organizations. In addition, the discussion will include findings from recent usability studies conducted by the Centers for Disease Control as it revises its public Web site. Participants will learn specific best practice recommendations for their Web sites in the following areas: design process and evaluation, usability and accessibility, page layout, navigation, links, graphics, and web content and organization. The session will also cover planning and review techniques of practical value to programs with some access to Web expertise but operating on restricted budgets.
Presentation(s): Not Available
Handouts: Not Available