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ABSTRACT INFORMATION
Title: 'Building Powerful Graphic Displays to Discover and Convey EHDI Information' Track: 1-EHDI Program Enhancement Audience: Primary Audience: Secondary Audience: Tertiary Audeince: Keyword(s): data, charting, promotion, quality assurance, program management Learning Objectives: Participants will be able to: Choose an effective graphic display type for each of three program management topics: trends, comparisons and correlations. Describe two types of graphic misrepresentations that can distort data. Name at least one type of effective charting software potentially obtainable by their program Abstract: EHDI programs can discover insights hidden within numerical data and convey those findings powerfully to others by using effective graphic displays. Charts and graphs from readily available software can provide striking snapshots of current situations and help mine current data to suggest where to focus resources. A well-chosen and well-designed graphic can help win support for key points in EHDI campaigns. One that is poorly conceived can confuse audiences or create unintentional distortions. Many programs are not getting maximum benefit from their data and may even be harming their efforts by not presenting information accurately. This session will describe how to match top program management questions with the most appropriate graphics for maximum effect: Trends (Is the program improving and at what rate?) Comparisons (What areas are performing best, and by how much?) and Correlations (What factors seem most closely associated with loss to documentation?) It will also describe ways to avoid common misuse of graphics that can lead to misinterpretation. Specific recommendations will be based on principles from human factors psychology, usability testing and the work of Edward Tufte, national expert on visual presentation of information. Participants will learn the difference between effective and ineffective graphs. Model graphic displays created using tested commercial charting programs will be shown along with information on how to obtain them. Handouts: Handout is not Available
SPEAKER INFORMATION
PRESENTER(S): Steve Richardson - Centers for Disease Control and Prevention- EHDI Program      Credentials: MPH       Steve Richardson, MPH is a health educator with over 30 years’ experience including service in a state health department, an academic medical center and private consulting. He has worked in the areas of maternal and child health, injury prevention, environmental health and risk communication. At CDC’s EHDI program he is involved with special topics teleconferences and print and web-based/electronic information, helping state and federal colleagues apply human factors and marketing principles to their health communications, especially with family and professional audiences. In addition, he serves on CDC’s Public Health Ethics Committee.   AUTHOR(S): Craig Mason - University of Maine      Credentials: PhD       BIO: Craig Mason is Director, Center for Research and Evaluation and Professor of Education & Applied Quantitative Methods in the College of Education and Human Development at the University of Maine. He also serves as an informatics consultant for the Early Hearing Detection and Intervention Program in the National Center on Birth Defects and Developmental Disabilities within the Centers for Disease Control and Prevention. He is involved in projects with colleagues in the Department of Epidemiology and Public Health within the University of Miami School of Medicine and the University of Miami School of Nursing and Health Studies. Primary research interests are in Developmental Epidemiology and Biobehavioral Informatics. These focus on educational outcomes and developmental disabilities in children. He has additional more broad-based interests in life-span health and development, particularly in ethnic minority populations. Common to all of this work is a strong interest in Quantitative Methods. Brian Armour - Centers for Disease Control and Prevention      Credentials: PhD       BIO: Brian S. Armour is a health economist on the Disability and Health Team in the Division of Human Development and Disability of the National Center on Birth Defects and Development Disabilities in Atlanta, Georgia. His research interests include the health and wellness of people with disabilities, cancer screening, physician financial incentives, quality of health care, healthcare finance, and the economics of smoking. Prior to joining the Disability and Health Team in 2005, Dr. Armour was a Health Scientist in the Epidemiology Branch of the Office of Smoking and Health of the National Center for Chronic Disease Prevention and Health Promotion in Atlanta. He also worked as Director of Analytical Services at the Kerr L. White Institute for Health Services Research in Atlanta. Dr. Armour has published in several journals, including Archives of Internal Medicine, American Journal of Managed Care, and Public Finance Review. Winnie Chung - Centers for Disease Control and Prevention      Credentials: AuD       BIO: Winnie Chung has been an audiology provider in various clinical setting from 1990 to 2009. She began her involvement in EHDI in 2001 providing outpatient hearing screening and diagnostic for newborns at Kaiser Permanente San Francisco and Oakland. From 2004 to 2009, besides coordinating the Rhode Island state newborn hearing screening program, she also provided audiological services in the tertiary neonatal intensive care unit and managed the audiology outpatient clinic at Woman & Infants' Hospital. She joined CDC as a health scientist in April of 2009 providing technical assistance to state EHDI programs and investigating public health related issues for the CDC-EHDI team. Michelle Sloan - Centers for Disease Control and Prevention      Credentials: MA       BIO: Michelle Sloan, earned her MA in Economics with an interest in health economics and works at CDC as a Public Health Analyst in the Disability and Health Branch, DHDD, NCBDDD. She has experience analyzing and presenting public health data using an interactive mapping tool, InstantAtlas, to highlight areas of opportunity in decision making. Steve Richardson - Centers for Disease Control and Prevention- EHDI Program      Credentials: MPH       BIO: Steve Richardson, MPH is a health educator with over 30 years’ experience including service in a state health department, an academic medical center and private consulting. He has worked in the areas of maternal and child health, injury prevention, environmental health and risk communication. At CDC’s EHDI program he is involved with special topics teleconferences and print and web-based/electronic information, helping state and federal colleagues apply human factors and marketing principles to their health communications, especially with family and professional audiences. In addition, he serves on CDC’s Public Health Ethics Committee.