15th ANNUAL EARLY HEARING DETECTION & INTERVENTION MEETING
March 13-15, 2016 • San Diego, CA
3/15/2016 | 10:10 AM - 10:40 AM | Topical Session 4 | Pacific Salon 3 | 1 - EHDI Program Enhancement
Increasing Awareness and Prevention of Congenital Cytomegalovirus using Social Marketing Methodology
Across the country, momentum is building for public health awareness campaigns, with or without legislation, related to the prevention of congenital cytomegalovirus (cCMV), the leading non-genetic cause of early childhood hearing loss. Approximately 1 in 150 babies is born with cCMV and 1 in 5 of those children will develop permanent disabilities. Despite the comparatively high number of disabilities caused by cCMV, few women are aware of CMV and even less aware of specific ways to prevent contraction.
The presenters will highlight CDC, state, and non-profit messages and materials designed to improve knowledge of cCMV and increase motivation to reduce risk of exposure to CMV. Based on presented research, presenters will help participants develop a marketing campaign to increase awareness and prevention of cCMV.
This will be a working session, presenters request that states attend as a team of at least 3 people. Using social marketing methodology, state teams will develop a marketing campaign geared to increase awareness and prevention of cCMV. The marketing campaign will include target audience, prevention messages, deliverables, and a dissemination plan.
- Identify target audiences for Congenital CMV (cCMV) prevention.
- Develop appropriate cCMV prevention messages for identified target audience.
- Work with others from the same state to develop a cCMV prevention marketing campaign geared to reach the intended target audience/s.
Presentation:
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Presenters/Authors
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ASHA DISCLOSURE:
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Nonfinancial -
Sara Doutre
(Primary Presenter,POC), NCHAM, saradoutre@gmail.com;
Sara Doutre is a PHD student studying sociobehavioral epidemiology at Utah State University. She has an MA in education policy studies and a BS in elementary and special education. A former special education teacher and education policy professional, he currently consults with state departments of education and health on special education policy. Her four-year-old daughter is deaf due to congenital cytomegalovirus.
ASHA DISCLOSURE:
Financial -
No relevant financial relationship exist.
Nonfinancial -
No relevant nonfinancial relationship exist.
Alyson Ward
(Co-Presenter), NCHAM, alyson.ward@usu.edu;
Alyson Ward has a M.S. in Health Education and a Certified Health Education Specialist certification and has worked in public health for over ten years. She has been involved in health promotion, education, research, policy, evaluation, grant development, and grant review from the community to national levels. Alyson oversees the National Center for Hearing Assessment and Management’s quality improvement (QI) technical assistance for state Early Hearing Detection and Intervention (EHDI) programs and is the EHDI improvement advisor for six states and three U.S. territories. Alyson is also involved in the planning and implementation of Utah’s HB 81, which mandates the Utah Department of Health to conduct a public-centered and physician-centered education campaigns about Cytomegalovirus.
ASHA DISCLOSURE:
Financial -
No relevant financial relationship exist.
Nonfinancial -
No relevant nonfinancial relationship exist.